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Fit is an especially important consideration to such shoppers and ' the inability to try on for size before purchasing is a special challenge for online retailers pursuing the plus-size market. One way Junonia gets around this obstacle is that it designs and manufactures its own line of apparel. Then, once a regular customer figures out ' what her size is in the Junonia line, she can be confident that other apparel in that size will fit the same. This sets Junonia apart in the plus-size apparel business as most of the competitors sell multiple designer and manufacturer labels. In such ' situations, a size 18 in one line may not fit the same as a size 18 in another line. "Fit is always an issue for women, but it`s even more of an issue for larger women," Kelly says. "We`ve noticed that with many of our customers, on their first order, they`ll buy the same item in several sizes and then return the ones that don`t fit. Once they get to know our system, they will just order in one size." Quote from "How plus-size Junonia.com
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