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is still a low volume business. “Petite is only a quarter of the plus-size market, and only a small part of the total women’s market,” says Wein. But it is almost certain that the market will grow as women who have given up on cheerleadingclothing gear in women's workout finding clothing in their size discover that there are now options for them. “The average height for women is under 5’4”,” says Ellen Mullman, sales manager for Tamotsu, the first bridge designer to create clothing for the petite-plus female customer. “Petite-plus sizing is addressing cheerleadingclothing gear in women's workout a need no one has cheerleadingclothing gear in women's workout addressed before, and the business will increase. Large size petite women have always had to go custom, and they’re not used to having options available to them.”Just ask Barbara. “I haven’t changed in a fitting room in ten years.
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