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Perfume History New Perfumes After 2000 Licensing Designers also license their name so that it can be applied to all sexiest styles sorts of items from belts, spectacle frames, sunglasses, pens, underwear, crockery, wallpaper to bed linen. In the early days of branding some designers like Pierre Cardin let their name be over used. In his case he granted over 800 sexiest styles licenses that allowed the intertwined PC logo symbol worldwide use. The brand lost some of its cachet, but Cardin regained much personally by producing small limited collections and only showing them to private clients. Will sexiest styles Haute Couture Survive the 21st Century? Exclusivity means enhanced value to the status conscious consumer, whilst overuse of a brand devalues it, making it worthless. In a world of relaxed dressing and passé dress codes today's couture lacks viability for even the minority that might afford it.
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