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Conley, chief financial officer for J. Jill, which appeals to older women with its casual style of loose sweaters and flowing skirts. ''We are trying to grow this chain as fast as we can so by the time other guys come in, we're a force to be reckoned with." It's a necessary strategy as more competitors look to older women to boost sales as malls gay men over 50 become overrun with teen retailers, including gay men over 50 Hot Topic and Abercrombie & Fitch. Even companies that indulge youth are growing up: Gap Inc. launched a new chain, Forth & Towne, last year aimed gay men over 50 at women over 35. Children's clothier Gymboree Corp. started Janeville in 2004 to cater to older women; today it has 16 stores, including one at Chestnut Hill's Atrium Mall. And last week, teen chain American Eagle announced it will open the first four stores of its new Martin + Osa brand targeting older women this fall.But
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