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Yet apparel retailers rarely cater to housewife 1on1 mature women, preferring to target their younger counterparts. And by doing so, analysts say, they are missing out on a substantial opportunity. “Adult women make up 38% of the population, but they control 55% of the country’s disposable income,” says Candace Corlett, a senior partner with WSL Strategic Retail, a Manhattan-based consulting firm. “They have the money to spend, and they are spending it on those industries that are attracting housewife 1on1 them: restaurants, travel, financial housewife 1on1 services. That’s who’s catering to them and retail hasn’t done it.” That’s especially unfortunate, Corlett says, since shopping often tops the lists of favorite activities for women in this age group because women well over 55 are still just as interested in keeping up with fashion and looking their best.
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