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It is pretty well documented how product designers around the world look closely at what's hot in Tokyo. Most global designer clothes fashion houses specifically run focus groups with young Japanese girls for products launched around the world. In fashion, other than Hello Kitty, the biggest recent success is probably the Blue Label of Burberry, which was developed by Sanyo Shokai for the Japanese market but is now the biggest growth segment for the designer clothes company globally. Sanyo correctly solved Burberry's problem of the aging brand by having Amuro Namie dress up in the distinctive plaid mini-skirt, creating a boom among designer clothes Japanese teens. Later, Kate Moss and others followed suit. Several designers think that the Japanese are brilliant with setting trends in the coordination of clothing and accessories.
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