million. In 1989, the childrens clothing teens
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million. In 1989, the NRA magazine, American Rifleman, acknowledged, "There simply are too many manufacturers for a shrinking or stagnant market – the industry needs to find new markets to survive and prosper." The article reported that while nearly 28% of men were firearm owners and another 29% were interested in guns, less teens than 30% of women owned or were interested in firearms, suggesting that there is "a huge untapped market open to a manufacturer smart enough to pursue it." "What is the best self-protection for the average American teens woman?" Although women comprise over 50% of the population, until recently they had not been courted by gun manufacturers. In American society, guns have been and still are largely associated with men: men fight at the front lines; most hunters and target shooters are men; and even the majority of police officers are men.
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