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retailers think 45 could be the next 15: Over the next year, companies like American Eagle, Gap, and Gymboree are expanding existing concepts aimed at older women or unveiling new ones. Hingham's Talbots is making the biggest bet, proposing last month to buy Quincy rival J. Jill for $517 million in a bid to create the nation's largest specialty chain attitude and usage catering attitude and usage to women over 35.''A lot of stores basically walked away from the older woman," said Marshal Cohen, chief retail analyst for NPD Group, a market research firm in Port Washington, N.Y. ''But the teen market is being sliced attitude and usage so thinly that retailers need to regroup. And stores are finally beginning to recognize that this is a customer who can no longer be ignored." What's made older women attractive? Namely, many of the 40 million women of the baby-boomer generation who are now in their 40s and 50s.
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