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accommodate the evolving tastes of designer women over 35, stores like Talbots say they must delicately introduce designer fashionable merchandise without turning off core customers who depend on them for classic styles. Talbots learned its lesson in 1997 when the company strayed from its tailored look and tried to channel youth with trendy short skirts and high slits. The company had its worst year ever, according to spokeswoman Margery Myers, but now Talbots knows to offer items that are stylish but forgiving for what nature does to mature bodies.Take Talbots' ''bling jeans" -- denim embellished with designer rhinestones -- which until recently would have been unheard of at the conservative chain. The jeans are now among the company's best selling pants with a contoured waistband that dips lower in the front and curves in the back so that a woman with hips can move, bend, and sit comfortably.
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