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Those with household income of $300K plus are more likely "to pay retail" compared to those with income between $150-299K, with greater amounts shopping at department stores (50% - 37%) and boutiques (13% - 6%) and fewer shopping at outlet stores (3% - 12%). One of the most important criteria to affluents in deciding where to shop for clothing and accessories is the brands the stores carries (40%), followed sales flyers by prices (36%). Not surprisingly, the greater the household income, the even more important role brand plays over price. In terms of getting ideas for sales flyers new clothes and accessories, sales flyers the most frequently mentioned sources are: Browsing at stores (36%) Seeing what other people are wearing (19%) Catalogs (13%) Fashion magazines (12%) Methodology This Time Magazine Poll of affluent adults was conducted via the Internet January 12-17, 2006 by Schulman, Ronca, & Bucuvalas, Inc.
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