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| digital cameras, maturity, business opportunities, famous brand makers, fashion, milf anal pics , energy, energie, hair accessory clips, tank, textiles, tuxedos, best prices, runway, older men , senior women, britneyspears toxic, services, green, formal, plus size swimwear, latest salwar kameez, second amendment, | Last year the Gymboree Corp. launched Janeville, a Juicy Couture-style line for boomers. In August Gap Inc. introduced Forth & Towne, aimed at mature women, its first new brand since Old Navy debuted in 1994. And in September Liz Claiborne Canada launched a new jana feifer chain called Yzza for the same age group. Even the denim market is growing up, with brands like Vitamina and Sergio Valente targeting hip moms who want to look trendy but don't want to squeeze into jeans cut for 20-year-olds. (Sales of jeans to the jana feifer 35-to-44 age jana feifer bracket are up 8% this year already.) Marketers are doing what comes naturally: following the money. Boomers spent $42.7 billion on apparel last year, compared with teenagers, who spent $20 billion, according to the NPD Group Inc., a market-research firm. The over-50 cohort has $750 billion in spending power and controls 50% of all discretionary income. |
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| gets downright intimidated when she goes to department stores looking for clothes. latest salwar kameez "They're all so teenybopperish," she says. "I end up buying a size 14 or latest salwar kameez a 16, and I'm not that big. It's embarrassing." Like latest salwar kameez many women in her age group--whom fashion marketers refer to as the baby-boomer generation of women, 35 and up--Deneen has money to spend on clothing but doesn't feel there are many options on the retail horizon. Department stores such as Macy's and Dillard's, where Deneen and her contemporaries have traditionally shopped, fall short. The common complaints are that the merchandise is not compelling (who needs another beige pantsuit?) and the service levels have declined so much that shopping is no longer enjoyable. But all that is changing. Suddenly, specialty retailers from Gap to Gymboree are tapping into the spending power and fashion savvy of boomer women--the 77 million female Americans born between 1946 and 1964 who have long set the pace for marketers and advertisers. |
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