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(1998) "China has more than 30 million female smokers, and yet China made no cigarettes specially designed for women in the past, women smokers had to rely on imported and smuggled cigarettes made for female smokers."62 Free cigarettes and Golden Girls burnside to attract new women smokers Tamsyn burnside Seimon gives an account of her encounter with the "Golden Girls" (beautiful models dressed in gold saris) at a promotional disco for Benson and Hedges in Sri Lanka. Currently only 1% of Sri Lankan women smoke. "We entered the disco at about midnight. Within a minute, a golden girl approached burnside me, holding out a box of cigarettes: 'Here, take one … Go ahead - I want to see you smoke it now.' "Glowing Benson and Hedges and Golden Tones Light boxes festooned the walls; the words Benson were written on the wall by a laser beam … The music, a string of Top 10 dance hits from the west, was frequently interrupted by a prize draw … Only the boys could win the bright yellow Benson and Hedges keyrings, shirts and caps since girls held no tickets; admission was 250 rupees for boys, free for girls."63
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