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| (1998) Philip Morris and RJR are conducting campaigns aim to capture the female market in Hong Kong. In Hong Kong where in 1992 only 1% of women under the age of forty were smokers, there has been a major advertising campaign for Virginia Slims and a tobacco sponsored fashion collection, Salem Attitude, is clearly pitched at young women.64 3.8 References D. Rogers, Overseas Memo, Tobacco Reporter, 1982, February UK Smoking Statistics, Nicholas music Wald and Ans Nicolaides-Bouman, music Oxford University Press R.Morelli, Packing it in, marketing Week, 1991, 28 June, Vol 14, No 16 p30-34 HEA, The Smoking Epidemic: Deaths music in 1995, Christine Callum, p26 Putting Women In The Picture, Amanda Amos and Yvonne Bostock, p1, British Medical Association. Women and Tobacco, p7, WHO, 1992 Women and Tobacco, p1, WHO, 1992 Living In Britain 1996 General household survey, Section 10 p152, The stationary office. Cigarettes: What Warning Label Doesn't Tell You, Kristine Napier, The American council on science and health 1996 General Household Survey 1994, Office for national statistics Health Education Authority, UK Health and Lifestyles Survey for 1992 Tobacco or health: A global status report, WHO, 1997, p13 ASH, Fact Sheet 14 R.J.Reynolds |
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