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(Christina Caturano for the Boston Globe) Hot trend in fashion: maturity Apparel market eyes older women By Jenn Abelson, Globe housewife movies Staff | March 5, 2006 Barbara Trombetta can count on one hand the stores where she finds clothes that actually fit her. The 47-year-old Boston public school teacher says she is frustrated with tiny shirts and tight-fitting pants housewife movies that don't flatter her middle-age figure. ''It's really hard," Trombetta said. ''I've got money to spend, but housewife movies there are not a lot of places to spend it." But if merchants have their way, Trombetta won't be complaining for long. Once considered uncool and unsexy, the apparel market for older women is hot. These women are growing in numbers and so are their purses: By 2010, women 45 and older are expected to unseat teenagers as the biggest spenders on clothing, shoes, and accessories. Indeed, retailers think 45 could be the next 15: Over the next year, companies like American Eagle, Gap, and Gymboree are expanding existing concepts aimed at older women or unveiling new ones.
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