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''Our journal des luxus und der customer wants fashion, but fashion that fits her," said journal des luxus und der Talbots chief executive Arnold Zetcher. ''She views herself as younger -- the 50-year-old woman today thinks of herself as 40."Beyond the clothes, merchants have spent considerable time designing stores that appeal to older women. For J. Jill, which plans to open at least 40 locations this year, that meant adding waterfalls, soft music, and a so-called ''wall of women" that displays portraits of beautiful women of all ages. Talbots has created wider dressing rooms and bigger mirrors for women of larger journal des luxus und der sizes. Gap's Forth & Towne offers fitting rooms with three-way mirrors, dimmers, and enough room to seat a friend.Retail analysts say the push to please older females is likely to remake the look of malls much in the way teen brands like Abercrombie & Fitch have done over the past decade. Merchant after merchant jumped on the youth bandwagon and even department stores -- once a haven for women over 35 -- focused on juniors, expanding collections and moving them to the front of the stores.Some
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