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| sleepwear, market segmentation, moms sex pictures , purses, indian salwar kameez, moms anal sex , chandeliers, fantasy, free catalogues, tribeca studio, pea, jobs for over 50 , buy a business, new product development, italian designers, patter, over 50 naked , writers, sell, bluefly, housewife picture , | That's in part driven by women waiting until their 30s and 40s to have children whose fashion sense can rub off and encourage parents to routinely update their own wardrobes rather psychology than just buy new clothes when it becomes a necessity. Add to that higher divorce rates than a generation ago, putting more women over 35 into the dating scene, psychology where they want to look their best and stay in style. Hollywood and television shows such as ''Desperate Housewives" are also promoting the middle-age woman as sexy. ''This generation refuses to grow old and dress like their mothers," said psychology Olga L. Conley, chief financial officer for J. Jill, which appeals to older women with its casual style of loose sweaters and flowing skirts. ''We are trying to grow this chain as fast as we can so by the time other guys come in, we're a force to be reckoned with." |
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| Hingham's Talbots is making the biggest bet, proposing last month to buy Quincy rival J. Jill free catalogues for $517 million in a bid to create the nation's largest specialty chain catering to women over 35. ''A lot of stores basically walked away from the older woman," said Marshal Cohen, chief retail analyst for NPD Group, a market research firm in Port Washington, N.Y. ''But the teen market is being sliced so thinly that retailers need to regroup. And stores are finally beginning to recognize that this is free catalogues a customer who can no longer be ignored." What's made older women attractive? Namely, many of the 40 million women of the baby-boomer generation who are now in their 40s and 50s. The group's sheer size will increase the overall spending in the $101 billion female apparel market. And unlike past generations, women have more disposable income and are willing to spend it on their looks, merchants and consultants say. |
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