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Even companies that indulge youth are growing up: Gap Inc. launched a new chain, Forth & italian designers Towne, last year aimed at women over 35. Children's clothier Gymboree Corp. started Janeville in 2004 to italian designers cater to older women; today it has 16 stores, including one at Chestnut Hill's Atrium Mall. And last week, teen chain American Eagle announced it will open the first four italian designers stores of its new Martin + Osa brand targeting older women this fall.But this market isn't a sure bet, retail analysts say, especially for companies that have little experience or success with this age group. The Gap, for example, holds significant market share among younger demographics, but has less than 3 percent of the 35 and older crowd. Women may be less finicky than teens in terms of following trends, but they are loyal customers. |
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