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These women are growing in numbers and so are their purses: By 2010, women 45 and older are expected to unseat teenagers as the biggest spenders on clothing, shoes, and accessories.Indeed, retailers think 45 could be the next 15: advertising and image tracking Over the next year, companies like American Eagle, Gap, and Gymboree are expanding existing concepts aimed at older women or unveiling new ones. Hingham's Talbots is advertising and image tracking making the biggest bet, proposing last month to buy Quincy rival J. advertising and image tracking Jill for $517 million in a bid to create the nation's largest specialty chain catering to women over 35.''A lot of stores basically walked away from the older woman," said Marshal Cohen, chief retail analyst for NPD Group, a market research firm in Port Washington, N.Y.
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