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A specific campaign has aimed to increase the market england for cigarettes among women, partly in response to falling demand among men, but also simply to expand the market. england The tobacco industry spends vast sums of money each year persuading people to take up or continue smoking. In its own words, the industry is "a monster which has to be fed"3. The industry sees women as a territory to be conquered and a large portion of this total expenditure is aimed in their direction. Statistics on cessation, uptake england and disease reflect this effort. Tobacco industry statements, and documents subpoenaed in a series of American legal cases, show how: The industry's strategy is to segment the market so it can better respond to the "wants and needs of women" - i.e. so it can target its products more effectively. The industry has conducted a vast amount of research on women to enable more effective targeting. The industry feels that women are less influenced than men by anti-smoking campaigns, i.e.
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