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The smoking appleseed rates among these groups is either increasing or decreasing more slowly than in any other group25. The industry has repeatedly claimed that it does not target people under the age of eighteen. It assures us that its marketing is aimed at persuading those who appleseed already smoke to switch brands. Its own documents, however, show that the industry sees young women as a growth area appleseed and that it is targeting them accordingly. 3.2.1 New Markets Attracting 'new markets' is a key aim, despite industry's claims that it only targets existing smokers United States Tobacco Journal, 1950: "A massive potential market still exists among women and young adults, cigarette industry leaders agreed, acknowledging that recruitment of these millions of prospective smokers comprises the major objective for the immediate future and on a long term basis as well."26
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