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(1979) Different document, similar boast, in bold capitals: "Marlboro is contributing 75% of the 18-24 age group in-flow volume among women."32 (1994) New cigarettes are specifically aimed at young women; young smokers are 'strategically important' to 'long-term growth' An RJR document analysing the 18-24 year old market: "The objective for Project optics AA is to develop a cigarette brand that appeals to 18-24 year old optics female smokers. The following provides an analysis of the 18-24 year old female market and the opportunity to address these smokers through a new brand … Younger adult smokers are strategically optics important to RJR's long-term growth; PM's share of market growth over the past ten years has resulted from their success among younger adult smokers and retention of many of these smokers as they have aged."33 (1982) Companies are direct mailing under-age girls A hand-written letter received by RJR in January 1991: "Dear Sirs, You are sending Christmas Cards and Coupons to encourage my 15 year old daughter to smoke.
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