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Market segmentation: The women's workout shops industry segments the market; then identifies specific needs and wants To carry out its task the industry segments the market and directs different campaigns at each 'section'. This is done so the message can be more subtle, and so it can women's workout shops better exploit the nuances of women's workout shops the market. Although this is standard marketing practice in many businesses, it is important to look at to help gain an understanding of how the tobacco industry go about selling such a destructive and useless product. A 1980 R. J. Reynolds (RJR) document entitled: "A structural/psychological segmentation of the adult female market", introduces the subject thus: "Of specific interest are: What are the basic segments - who comprises them? What are the needs and wants of each segment? What symbols or issues are meaningful and relevant to each that could be viewed as positive motivators for their behavior?
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